Have you seen the new Old Navy ads? OMG, I love them. The mannequins talk with each other, acknowledging their mannequin-ness. I’m sure there’s a word for that, but I don’t know what it is. The Huffington Post actually has a good write up about their whole new campaign.
And the Comcast ads with Bill and Karolyn? The turtles? The Slowskys? Love them. Yes her name is spelled with a ‘K’. Not to promote a company that I personally find a pain in the ass, but the Slowskys have their own site. Yes they do.
I love TV advertisements. Not just the ads, but thinking what went into making the ad, why did they choose this and that, and am I really their target market? Or am I watching a program that isn’t typically watched by 35 year old married women with a baby? Did they mean to advertise a drug to help people stop smoking during Breaking Bad, where the main character is dying of lung cancer? Or was that a mistake? That happens you know. A company can ask to advertise, or not advertise during specific programs, but mistakes happen.
This is also an innovative idea, but it makes a lousy ad. A section of road in California had ruts put into it so when a car drives over it, the people in the car hear the William Tell Overture. Honda says it’s best heard in a Honda, but really, can it matter? And what are they promoting exactly in the ad? Did you even remember it was a Honda?
I like ads that make me feel something, laugh, cry, something.
What’s caught your attention?